I earned money for Japan before the earthquake

Really?! I'm not surprised by the faux charities starting up for Japan, just the sheer volume of them in the gaming community. I strongly doubt that if I buy a hat in team fortress or a pet in WOW, that These distraught people get a cent. I understand; the 90's and new millennial  generations love Japanese culture, especially video games! Of course they'll blindly synonomise the two." And to make sure they don't feel guilty lets give them something pseudo-tangible that they can show off." at least that's the impression I get from these ridiculous charities popping up.

Obviously this isn't the first time anyone has thought this, and IF I'm wrong I'm sure I'm not the first. But really is flying to Japan and building homes with my hands really the only way to be sure that my money isn't being siphoned somewhere else?